CLASSIC
STYLE
VIVID
Form Classic™ uses a red softfit and wood slat ribbon as a main ceiling element to guide guests along their customer journey. The interiors have a neutral base palette overlaid with strong highlight elements of energetic graphics and signature furniture. Form Classic™ is suitable for use in a wide variety of locations stretching from Urban to Suburban.
Form Style™ create a more energetic, colorful environment for our urban customers. Built upon the Form Classic™ interior architecture, but enhanced with bold graphics and upholstery choices, Form Style™ is an opportunity for a more sophisticated, savvy experience to connect with today’s business consumers. It features brand-centric graphics which speak to the history of McDonald’s in a fun, modern way.
Form Vivid™ lends itself perfectly to suburban family environments where fun and color infuse the space with energy. Burst of color contrast with neutral surfaces and warm wood tones to create this high energy space, focusing on fun and youthful brand cues that make up Form Vivid™. This bold environment lendss itself perfectly to both urban and suburban environments.
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